MMA

UFC Tries to Make Affliction Look Bad, Shows Jason Lambert KO Babalu

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UFC President Dana White is at it again.

In May, we noted that UFC tried to make rival EliteXC look bad by televising a Spike show that included EliteXC's best fighter, Robbie Lawler, getting knocked out in a UFC fight.

Now UFC wants to make the rival Affliction promotion look bad before its pay-per-view debut today, so this afternoon's Spike programming includes an old UFC fight in which Jason Lambert knocked out Renato "Babalu" Sobral. Sobral is part of tonight's Affliction show.

A lot of fans don't like White's methods, but it's hard to blame him for offering exactly this kind of counter-programming. UFC's vast library includes thousands of fights, and almost every noteworthy MMA fighter in the world has lost at least once in a fight that UFC owns the broadcast rights to. That means that every fighter who fights for a rival promotion had better be ready to see himself lose on Spike.

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