Meet Jake Shields, EliteXC Welterweight

I have a feeling that CBS's ratings for Saturday night's EliteXC show are going to be fairly disappointing, mostly because not many people know the fighters on Saturday's card. But I have to say, this is a very good way to let people know about the fighters:

That's a video EliteXC produced to introduce fans to Jake Shields, who's fighting Nick Thompson for the welterweight title. I think it does an excellent job of using the types of personal elements that will attract casual fans.

Shields is a better fighter than he gets credit for -- I have him in my MMA top 25, but few people outside the most hard-core of MMA fans have heard of him. His fight with Thompson should be just the kind of thing that turns casual MMA fans into serious MMA fans.