Dana White Predicts UFC 94 Will Top UFC 91, UFC 92 in Pay-Per-View Buys

Before UFC 91, Ultimate Fighting Championship President Dana White predicted that the main event of Brock Lesnar vs. Randy Couture would garner 1.2 million pay-per-view buys and set a new record for his organization. A month later, White said, the December 27 UFC 92 show topped the pay-per-view buy rate of UFC 91.

And now White says he expects UFC 94 to exceed the pay-per-view buy rate of both UFC 91 and UFC 92.

"I think this fight's going to beat the fights from December 27," White said today on a call to promote the main event between B.J. Penn and Georges St. Pierre.

Reliable pay-per-view buy rates are hard to come by because unlike the Nielsen ratings, no official pay-per-view numbers are ever released. But UFC 91 and UFC 92 are both believed to have exceeded 1 million buys. White is promoting Penn vs. St. Pierre as a battle that should do even better by going beyond ordinary main event status and becoming one of the greatest fights in history.

"You're lucky if you get three or four of these types of fights in your lifetime," White said. "This fight is Hagler-Hearns. This fight is Hagler-Leonard. It's like any of the big Tyson fights of the 80s. ... I think this is going to be the biggest one we've ever done."

UPDATE: White later said he expects the UFC to reach a point where its top fights reach 4 million to 5 million pay-per-view buys.